Ezekiel’s Essays

Straight talk on what makes a website actually deliver.

Your Website Has 3 Jobs. Is It Working Hard, or Hardly Working?
Most websites are quietly failing their owners. They add no value, and the owner assumes that’s normal. (It’s not.) Your website has 3 jobs. Is it doing any?
Ezekiel Rochat
April 15, 2026
Your Website Is Slow. Your Customers Notice. Let’s Fix That.
You lose visitors (and revenue) when you make them wait for your website to load. How slow is your site, really? What’s to blame? And how do you make it stop?
Ezekiel Rochat
April 10, 2026

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